Perqee
India's digital gift card marketplace. A three-sided ecosystem connecting consumers, businesses, and brands with AI-powered personalization and instant delivery.
The Vision
Perqee is a three-sided marketplace that connects consumers seeking discounted gift cards, businesses managing employee rewards programs, and brand partners distributing digital vouchers. One platform serving all three with distinct value propositions.
The Problem
Existing platforms like Gyftr offer limited brands (300), slow delivery (5–10 minutes), and max 40% discounts. There's no unified platform that handles both consumer purchases and corporate rewards with AI-powered personalization and real gamification.
The Solution
For Consumers (B2C)
500+ brands across 10 categories with up to 45% discounts. Instant delivery under 2 minutes. AI-powered recommendations using collaborative filtering. Wallet cashback, loyalty coins, gamification (spin-the-wheel, streak challenges, achievements), and a referral program.
For Businesses (B2B)
Complete employee recognition and rewards platform. Budget allocation, approval workflows, HR system integrations. Employee benefits marketplace covering financial products, insurance, wellness, and professional development. AI-powered engagement activity suggestions.
For Brand Partners
Self-service portal for inventory management, dynamic pricing, and promotional campaigns. Zero upfront costs. Commission-based model (8–15%). Guaranteed 7-day payment settlement. Real-time sales and redemption analytics.
Architecture
- Modular Monolith with Service Boundaries — 42% of orgs ditched microservices in 2026
- Next.js 16 (App Router) + React 19 + Tailwind v4 frontend
- Node.js 20 + Express.js REST API (56 endpoints)
- PostgreSQL 16 with RLS for multi-tenancy (20+ tables)
- Redis 7 for caching, Elasticsearch 8 for search
- SHA-256 cryptographic voucher security with immutable audit trails
Revenue Model
- Commission (60%): 8–15% per gift card sale
- Corporate sales (25%): bulk pricing, platform fees, white-label
- Advertising (10%): featured placements, sponsored search
- Subscriptions (3%): Perqee Plus, Business Pro memberships
- Data insights (2%): anonymized consumer behavior analytics
Scale of Planning
- 16 comprehensive technical documents
- 187 granular implementation tasks across 18 sprints
- 56 fully specified API endpoints
- 4 implementation phases over 6–9 months
- Year 1 target: 500K users, 300 brands, $5M revenue